DAP HEALTH

In 2021, Desert AIDS Project expanded its mission and became DAP Health. The renaming more clearly conveys its commitment to the greater good and the diversity of over 9,700 people calling DAP Health their healthcare home. For the new brand design, I created a logo using the DAP letters in lowercase to represent humility, the overlaps suggesting the holistic range of services, and color that expresses its broadly diverse client base. The brand is being extended into comprehensive social media outreach, fundraising events, signage, and all the communications materials a modern health provider requires.