GREAT AUTOS CAR CLUB

Great Autos is Southern California's largest LGBTQ car club, and was due for a rebranding to attract younger and more diverse car enthusiasts. The rainbow flag speedometer is the focus of the logo, whose presence on the bold t-shirts have become the main brand communication at car shows and events. The posters for the huge fall car show, Casual Concours, capture the excitement and glamour of the Southern California classic car world. The new branding has been instrumental in growing the membership, increasing the number of events, and raising visibility in the region.